A full Search Engine Optimisation (SEO) audit is the first step in determining your online marketing strategy.
By conducting a comprehensive analysis of a website's technical aspects, on-page optimisation, off-page factors, and user experience, an SEO audit helps identify and address issues that may hinder search engine visibility and user engagement. It uncovers technical errors, improves website performance, and ensures mobile-friendliness.
The audit also assesses on-page elements, such as keyword usage and meta tags, optimising them for better search rankings. Moreover, it analyses off-page factors, such as backlink profiles and brand reputation, and identifies opportunities for link building and outreach. Keyword research and analysis uncover targeting opportunities, while enhancing user experience improves navigation and engagement.