Digital or Litho Printing Services in Yeovil, Somerset.
Even in today's digital market good printed marketing material is still a requirement
In this predominantly digital world, printed materials can still provide a high impact and high-quality visual message to your customers.
What is Digital Printing?
Digital printing is a modern method that uses a set of numbers and formulas to assemble the digitalised image. An image in a digital form, such as a PDF, is sent to the printer which then analyses the image and prints it directly onto your chosen surface, eliminating the need for a printing plate.
There are many advantages of digital printing, for example, it will save time as it’s much faster than other methods, it’s cost-effective and as time goes on digital printing is always developing and improving.
What is Litho Printing?
Litho, or Lithographic, printing is the most common method for high-volume, commercial printing. Using a laser the image is burned onto a metal plate, this is then transferred onto a rubber blanket, which then goes onto the printing surface, ensuring a high-quality finished print.
This printing method is ideal for commercial use as it is capable of long runs without ever compromising on the quality or consistency and it’s suitable for a broad range of surfaces including paper, card, and plastic.
Why is Print Marketing Still Important?
While it seems digital marketing has taken over, traditional print marketing should still be a vital part of your overall business strategy. Consisting of brochures, posters, leaflets, and direct mail print marketing comes in many forms and can help you to stand out from your competitors.
As print marketing has slightly decreased over the years this can give your company a competitive edge. Investing in printed materials give you a fantastic opportunity to create an eye-catching and creative design that will immediately grab people’s attention. For example, having a sale sign in a shop window will encourage more people to come in, or creating a fun brochure which opens in a different way will engage the user and make your print marketing more memorable.
What Print Services do AztecMedia Offer?
At AztecMedia we can offer a complete creative service from initial planning and advice to creative design, print, and delivery. We can give advice on the format, finish, and production of your designs to ensure your project has the greatest impact possible. Some of the print services we offer include:
- Marketing Material
- Digital Printing
- Promotional Material
- Litho Printing
With over 25 years of experience in the print industry, you can be assured of perfectly finished literature and marketing materials.
If you are looking any kind of printed marketing material them please call us on 01935 477073 or send an email to [email protected] to see how we can help you.