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Saucony Retro A5 Booklet.

Saucony Retro A5 Booklet

Our recent work for Saucony includes this 24 page A5 booklet which illustrates the progression of the shoes and their technology over the past 30 years.

Saucony has been an integral part of runners lives for decades and the booklet was an opportunity to not only celebrate this but show how the brand development has been at the forefront of the industry over these years. AztecMedia had full control over the creative for this project and we sourced archive imagery, such as adverts from the '80s and '90s, and paired this with modern product shots from the Saucony 'Originals range.