Tue Jul 18 2023

Why Image Optimisation is Important


Why it is Important to always optimise Images on Your Website

Image Optimisation Definition:

Image Optimisation means adjusting the dimensions of your image to match the space available on the website while keeping the aspect ratio intact. It also entails reducing the file size of the image without compromising on the quality.

Image optimisation is important for several reasons:

1. Faster Website Load Time:

Optimised images have reduced size, which means they take lesser time to load on the website. This provides visitors with a faster and more seamless browsing experience.

2. Improved Search Rankings:

Search engines take website speed into consideration when ranking pages. Faster load times due to optimised images can help improve search rankings.

3. Better User Experience:

Optimised images ensure that the website is accessible to users with slow internet connections and limited bandwidth. They also prevent webpage elements from appearing distorted or pixelated, improving the overall user experience.

4. Reduced Bounce Rates:

Websites with slower page load times tend to have higher bounce rates. Optimised images can help reduce bounce rates, keeping visitors engaged and more likely to keep browsing.

5. Lowered Costs:

Optimising images can help reduce the cost of hosting, as the optimised images take up less server bandwidth.


To conclude, image optimisation is crucial for improving website speed and performance and providing a better user experience. It also helps in reducing server bandwidth, which can save on hosting costs. By optimising images, websites can load faster, reduce bounce rates, and improve search engine rankings.

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